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Using Google Plus For Your Online Marketing

Make Google Plus Work For You

We just came across another great infographic from Quicksprout that is too good not to share.

It basically reinforces what I’ve been saying for a long time about Google+ and explains why you should be using Google+ to market your business online.

The infographic has some interesting stats about Google+, explains what it can do for you and gives tips on boosting your business on the Google Plus platform.

How to Use Google Plus for Marketing
Courtesy of: Quick Sprout

 

Google+ For SEO

Google+ is a part of the Google network, so as we pointed out in our article What’s All the Fuss About Google+ you really should be using it to your advantage to help send more search traffic to your website.

Using Google+ For Marketing

 
Optimising your Google+ page for the search engines is the first step, more importantly posting and promoting all of your new content on Google+ is a great way to attract more search traffic. Using hashtags wisely will also help get more eyes on your content.

We have been noticing posts on our Google+ pages have been getting indexed within a day or so, before the blog post they are linking to even gets indexed.

Authorship via your Google+ page

Linking your website and blog posts to your Google+ page allows you to have your profile picture from Google+ show up next to your website in the search results. This is known as Google Authorship. See example below.

Google Authorship

 
It’s been proven that search results with Google+ authorship profile pictures have a higher CTR(Click Through Rate) than ones with no images. Your listing will stand out plus the profile picture gives a more personal feel to your website – people like to work with and buy from people.

UPDATE: Within a day of publishing this article Google have announced they are removing Authorship photos and Google+ circle counts from the search results, which we think isn’t such good news for marketers. Your name will still appear though and it will still link to your Google+ profile.

This update has started rolling out already and has received quite a considerable backlash from webmasters. Apparently the change has been made to make the search results less cluttered.

There’s some more information about the change in these blog posts below:
Google Removes Authorship Photos and Google+ Circle Counts From Search

Google Drops Profile Photos, Google+ Circle Count From Authorship In Search

Google Removes Author Photos From Search: Why And What Does It Mean?

Conclusion

Like we’ve said before you would be silly not to be using Google+ for your online marketing. With it being so tightly woven into the Google network and search results it is probably the most important social media platform to help with your organic SEO(Search Engine Optimisation) efforts.

There has been some talk lately of Google+ being phased out but we don’t think this is going to be the case at all. Watch this space!

Got a question about Google+ or need help optimising your Google+ page, feel free to enquire below.


 

VIPRE Internet Security & PCmover Deal

Save over $50 on VIPRE Internet Security & Laplink PCmover

ThreatTrack Security is offering another great VIPRE bundle deal. You can save over $50 on VIPRE Internet Security 2014 bundled with Laplink PCmover.

VIPRE Internet Security and Laplink PCmover deal

 
This deal is valid for VIPRE Internet Security 2014 for a 1 PC one year license and a PCmover Professional one PC one use (enables a transfer from 1 PC to 1 new PC).

This heavily discounted offer is only valid until July 30th 2014.

Protect Your PC without slowing it down

VIPRE offers a complete security solution for your PC, and has a low profile so it will not slow your computer down like other antivirus products will.

VIPRE Internet Security

 

It has a two way firewall that will help keep the hackers out, plus the fantastic Auto Patch feature that will automatically update any outdated and potentially vulnerable software on your computer.

We have been using VIPRE on all of our PC’s ever since it was released, it truly is a good antivirus solution and very affordable in comparison to other brands.

VIPRE Internet Security and Laplink PCmover deal

 

The Easy Way to Setup Your New PC

PCmover Professional by Laplink Software is an easy to use tool that allows you to transfer files, settings and programs seamlessly from your old computer to a new one.

There is now a version available for Windows 8, plus Laplink will offer you free transfer assistance if you need it.

PCmover makes setting up your new computer a breeze, it takes care of all of the hard work getting your files and settings the same as you had them previously. Simply install PCmover, follow through a simple setup wizard then sit back and relax.

Laplink PCmover Professional

 

Get your VIPRE & PCmover discount now

This promotion is only valid until July 30th 2014 so get it now while you still can. Keep your computer safe and sound with VIPRE, and easily move your existing computer’s files and settings with PCmover.

The two products total value is normally $109.94, so you save $59.95 on what you would normally pay. Click the button below to redeem this deal.


 

Get Your Fans Creating & Sharing Content For You

User Generated Content Made Easy This excellent infographic from Quicksprout gives some practical tips on how to get your fans and followers to create and share content for you. This will save you money on promoting your brand and will generate extra revenue for your business. User generated content that is endorsing a brand has [...]

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Green Web Hosting Discount

Discount on our Green Web Hosting plans We have a promotion running currently on our 300% green web hosting packages. The deal saves you 10% off the cost of any of our hosting plans for the first term of your billing cycle.   The deal only applies to our annual or two year billing cycles [...]

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VIPRE Internet Security 10 PC License Discount

Get a 30% discount on a VIPRE 10 PC license Until June 20th 2014 you can get a VIPRE Internet Security 10 PC license for only $49.99. That saves you $20 off the cost of being able to protect up to 10 computers from all of the most current malware and security threats.   Avoid [...]

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Save Big On Green Web Hosting

50% off our Green Web Hosting plans We have just launched a pretty amazing deal on a business to business deals website called BizzBuzz. The deal kicks off today and is valid until the 28th of May 2014. So you can save 50% on the first billing cycle on any of our green web hosting [...]

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Hashtags – What They Are And How To Use Them

Not sure what Hashtags are or why you would use them? Most people who frequent social media networks these days should be familiar with the #hashtag. But even if you have seen them around, have you used them and do you really know how to leverage them to your advantage?   We can explain what [...]

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The Heartbleed Bug – Why You Need To Change Your Passwords Now

What is The Heartbleed Bug In case you haven’t been on the Internet or looked an any online news in the past few days there is a new Internet security vulnerability called The Heartbleed Bug. News websites and technology blogs have gone into overdrive posting articles about this new OpenSLL bug over the past few [...]

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How Google Ranks Your Website

Understanding Google’s Ranking Algorithm We just came across this great infographic put together by Neil Patel at Quicksprout that tries to explain simply some of the factors that Google uses to rank your website. Google has it’s own rather complex algorithm that looks at quite a number of factors when it decides on where in [...]

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VIPRE Security Anywhere Discount

Save yourself $30 Off The Price Off VIPRE Security Anywhere Well it only seems like yesterday since the last deal offered by the team at ThreatTrack Security, the creators of VIPRE software. VIPRE Security Anywhere is now available at a special $30 discounted promotional price for a strictly limited time. VIPRE Security Anywhere helps you [...]

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