SEO Company Australia

Affordable SEO Packages That Work

We are an Australian based digital agency who specialise in customised online marketing solutions. Search Engine Optimisation is our speciality.

We are now offering affordable SEO packages that truly work. Our 3 new SEO packages all include our very popular SEO Website Audit, plus an amount of hours included to implement our suggestions made in the SEO Audit.

SEO - Search Engine Optimisation Packages Australia

Using the latest cutting edge SEO techniques we can optimise your website to ensure you get the best possible rankings in the search engines.

We know exactly what it takes to get you results and drive more qualified traffic to your website.

Why You Need an SEO Package

You need professional Search Engine Optimisation for your website if you want to succeed online and beat your competition.

Search engines generally deliver the most overall traffic to websites, and it’s really good traffic because people are searching for the things that you offer.

Search Engine Optimisation

Without a well optimised website however you may not be getting found for all of the correct drivers of your business goals. We know how to identify these drivers then attract highly targeted traffic.

With a well optimised website you will be attracting traffic that will convert. In the long term an SEO campaign will work out much cheaper than paying for ongoing AdWords or Facebook ads.

The Benefits Of Search Engine Optimisation

  • Attract potential customers searching for what you offer
  • SEO can help you to beat your competitors
  • Gain more targeted traffic to your most important product pages
  • Search Engine Optimisation increases your ROI
  • Improve your brand awareness via more exposure
  • Increases your revenue, more traffic = more conversions
  • SEO is cost effective compared to other sources of paid traffic
  • SEO builds trust and credibility for your brand
  • SEO drives offline sales, people research online then buy in store
  • Professional SEO can allow you to reach new markets

Our three SEO Packages

Our three new SEO Packages all include our SEO Website Audit, plus an allocation of hours for the technical implementation of our suggestions made in the SEO Audit. See the pricing table below for more details.
[easy-pricing-table id=”1673″]

Get your website Search Engine Optimised now

To truly dominate your competitors online you need your website to be properly optimised, let us show you how.

Simply choose from one of our three affordable SEO packages, then we will do the rest. If you have any questions regarding our SEO packages please feel free to ask us here.

 

Using Google Plus For Your Online Marketing

Make Google Plus Work For You

We just came across another great infographic from Quicksprout that is too good not to share.

It basically reinforces what I’ve been saying for a long time about Google+ and explains why you should be using Google+ to market your business online.

The infographic has some interesting stats about Google+, explains what it can do for you and gives tips on boosting your business on the Google Plus platform.

How to Use Google Plus for Marketing
Courtesy of: Quick Sprout

 

Google+ For SEO

Google+ is a part of the Google network, so as we pointed out in our article What’s All the Fuss About Google+ you really should be using it to your advantage to help send more search traffic to your website.

Using Google+ For Marketing

 
Optimising your Google+ page for the search engines is the first step, more importantly posting and promoting all of your new content on Google+ is a great way to attract more search traffic. Using hashtags wisely will also help get more eyes on your content.

We have been noticing posts on our Google+ pages have been getting indexed within a day or so, before the blog post they are linking to even gets indexed.

Authorship via your Google+ page

Linking your website and blog posts to your Google+ page allows you to have your profile picture from Google+ show up next to your website in the search results. This is known as Google Authorship. See example below.

Google Authorship
 
It’s been proven that search results with Google+ authorship profile pictures have a higher CTR(Click Through Rate) than ones with no images. Your listing will stand out plus the profile picture gives a more personal feel to your website – people like to work with and buy from people.

UPDATE: Within a day of publishing this article Google have announced they are removing Authorship photos and Google+ circle counts from the search results, which we think isn’t such good news for marketers. Your name will still appear though and it will still link to your Google+ profile.

This update has started rolling out already and has received quite a considerable backlash from webmasters. Apparently the change has been made to make the search results less cluttered.

There’s some more information about the change in these blog posts below:
Google Removes Authorship Photos and Google+ Circle Counts From Search

Google Drops Profile Photos, Google+ Circle Count From Authorship In Search

Google Removes Author Photos From Search: Why And What Does It Mean?

Conclusion

Like we’ve said before you would be silly not to be using Google+ for your online marketing. With it being so tightly woven into the Google network and search results it is probably the most important social media platform to help with your organic SEO(Search Engine Optimisation) efforts.

There has been some talk lately of Google+ being phased out but we don’t think this is going to be the case at all. Watch this space!

Got a question about Google+ or need help optimising your Google+ page, feel free to enquire below.

Send Us An Enquiry About Google+  

How Google Ranks Your Website

Understanding Google’s Ranking Algorithm

We just came across this great infographic put together by Neil Patel at Quicksprout that tries to explain simply some of the factors that Google uses to rank your website.

Google has it’s own rather complex algorithm that looks at quite a number of factors when it decides on where in the SERPs(Search Engine Results Pages) to rank a particular website or webpage.

To be able to optimise your website to rank well in the search engines you need to understand the factors it gives weight to.

The infographic also gives a few tips on what not to do which should also come in handy.

How Google Determines Where to Rank Your Website
Courtesy of: Quick Sprout

 

Conclusion

Understanding how Google’s Algorithm assesses and then ranks your website is critical to being able to optimise it to get you a better result.

Talk to us today about how we can help you to optimise your website.
Ask Us About SEO  

What is Google Hummingbird?

Have you heard about Google Hummingbird but aren’t quite sure what it actually is?

It’s been a little too long since we made a blog post, apologies it’s because the past few months we have been far too busy working on our clients projects to have time to update our own blog. We are back on track now and thought it was time to point out something quite important in the search engine world that happened around September 27th 2013. Google made a significant update to their search algorithm(without officially announcing it straight away) and code-named it Hummingbird. This is Hummingbirds official logo:

Google Hummingbird logo

So what is Google Hummingbird?

Google search is run by a number of complex algorithms that help to sort the pages on the web and index them based on many different factors. These algorithms try to understand what your Google Search query means, then they try to match your query to the most relevant pages on the world wide web.

Google Hummingbird is the latest update to the algorithm that runs Google Search. Previous algorithm updates code-named Google Penguin and Google Panda caused quite a shake up in which websites that were ranking well ended up having massive drops in traffic.

Check out this great interactive explanation of How Search Works. A little tip you need to scroll down the page and as you do a new animation starts explaining the next part of the story.

Hummingbird is designed to try and better understand the actual semantic meaning behind your question, to really understand exactly what context it is in and hence deliver you a better and more relevant list of results. Instead of looking at each word in your question as seperate entities it is more trying to understand the full question that is being asked by the whole phrase.

The Knowledge Graph

Hummingbird is meant to be using alot more of the massive amounts of data Google has collected in the Knowledge Graph to help deliver you a better search result. Check out this blog post about the Knowledge Graph on Google’s official blog which helps to explain what it is. Also check out this YouTube video Google published about the Knowledge Graph:


Will Google Hummingbird affect your search engine rankings?

At this stage there doesn’t seem to be any massive affect on search engine rankings due to Hummingbirds release that we have observed. If your website and content has been created well and followed best practises for SEO and online marketing in general you should not have to worry about any major amounts of traffic dropping off due to Hummingbird.

Creating high quality website content that is focused on answering questions about your particular offering, and informing people in a way they can understand is the way to go.

You should be aiming to create content that educates people about why your solution will solve their problem, then feeding the traffic that this content generates through to your relevant buying and product pages. We can help show you how to do this, feel free to make an enquiry we would love to hear from you.

Long Tail Keywords

As Hummingbird is being geared towards better understanding the meaning of a question, long tail keyword research and optimisation is most likely going to become a lot more important than it already is.

Essentially you need to be creating content that is optimised for the long tail keywords that will attract the kind of traffic that is going to convert into a sale. What is a long tail keyword you ask?

Long Tail Keywords

A long tail keyword is a phrase consisting of more than 3 words that is more descriptive and specific than a shorter search phrase. These kinds of phrases have a lot less search engine traffic, however they have a much higher conversion rate due to the fact that they are so specific.

These terms are often overlooked as they have such low traffic, but this is a mistake as even though the traffic is low they have a much higher chance of generating you a new sale or lead.

When you have created your content that contains these keyword phrases that people actually search for but there is low competition for, you will then start to rank organically in the search engines for those terms.

Ideally it is much easier to rank for many low competition keywords than it is to rank for highly competitive keywords. So it’s much easier to get smaller slices of many smaller pies than it is to compete for a very small piece of the big pie.

User intent is the key

We think Hummingbird is a step forward in the world of search. It can only be a good thing if the underlying meaning of your search phrases is going to be understood better by Google. This means more relevant results and you should find exactly what it is you are looking for.

No more keyword data in Google Analytics

As Hummingbird was released there was one other change that many website owners and online marketers may not have been very fond of at all. They have started to encrypt all search query data which means webmasters will no longer be able to see exactly which keywords are being used in search engine traffic in Google Analytics.

Basically all keyword search data is going to be shown as “Not Provided”. Google started doing this 2 years ago for anyone actually logged into a Google account while performing a search.

Pretty soon the only way to be able to see search query keywords will be via paid search(Google AdWords). This is surely going to push online marketers a lot harder to be able to get results from organic search, and will most likely push more businesses towards using paid advertising.

Keyword data is still available in Google Webmaster Tools but it mainly shows impressions and clicks, you can’t attribute the exact keyword phrase to a conversion like you can in Google Analytics. It does also show CTR(Click Through Rate) which is quite useful to see which keywords are more engaging with your content in the search engine results.

If you are interested to learn more about the “Not Provided” keyword data issue you can have a read of this very in depth article on Occam’s Razor blog by Avinash Kaushik. He explains the whole issue in great depth and offers a few possible solutions for online marketers to use to get around the lack of keyword data that we are so used to using.

Articles about Google Hummingbird

Here a few good articles about Google Hummingbird if you’d like to learn some more about it.

Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead

Should You Change Your SEO Strategy Because of Google Hummingbird?

Hummingbird Unleashed

Conclusion – Should you be worried about Google Hummingbird?

From what we have seen so far and from what has been observed by the industry we don’t believe there is any cause for concern. If your website has been built and SEO optimised well and you don’t employ black hat SEO practises you should be safe from any rankings dropping.

However that isn’t to say that the rolling upgrades and minor updates to the Hummingbird algorithm won’t effect websites in the future. We will just have to wait and see.

Ask Us About SEO

You get a 15% discount off our SEO Website Audit

Happy New Year from the team here at Byron Bay Web Hosting, we hope you enjoyed the holiday season. We have decided to offer a nice discount off our SEO Website Audit report for the rest of January 2013. The website audit is normally priced at $249.95 for websites with up to 10 main pages that need optimisation. You can use the coupon code ‘seojan‘ to get a 15% discount which takes the price down to $212.46. That is a saving of $37.49!

Search Engine Optimisation
Our SEO report will give you clear recommendations on how we can optimise your website so that you get the best results possible in the search engines when people search for your business, product or services. You will get a detailed analysis of your websites structure and content that will point out all necessary changes that need to be made. You can find more information about our services on our SEO page on our site. To get the 15% discount just go to our SEO Website Audit product page and click the Continue button then simply click Apply Coupon and enter seojan and click OK.

We can implement all technical work that we recommend in the SEO report, this is not included in the price of the report. Our SEO consultation and technical implementation rates are charged at $50 per hour. Click the button below to get your discounted SEO Website Audit now.

Get an SEO Website Audit now!15% discount with coupon code 'seojan'