How Google Ranks Your Website

Understanding Google’s Ranking Algorithm

We just came across this great infographic put together by Neil Patel at Quicksprout that tries to explain simply some of the factors that Google uses to rank your website.

Google has it’s own rather complex algorithm that looks at quite a number of factors when it decides on where in the SERPs(Search Engine Results Pages) to rank a particular website or webpage.

To be able to optimise your website to rank well in the search engines you need to understand the factors it gives weight to.

The infographic also gives a few tips on what not to do which should also come in handy.

How Google Determines Where to Rank Your Website
Courtesy of: Quick Sprout

 

Conclusion

Understanding how Google’s Algorithm assesses and then ranks your website is critical to being able to optimise it to get you a better result.

Talk to us today about how we can help you to optimise your website.
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