How To Be More Productive on Social Media

How to maximise your time on Social Media

Ever wondered how much time you actually spend on social media per day? Apparently the average person spends 3.6 hours per day on social media websites, that’s a pretty crazy statistic.

We just came across this infographic by Quicksprout that has a series of well laid out tips on how to maximise your time on social media.

How to Be More Productive On Social Media
Courtesy of: Quick Sprout


Most of us don’t have a heap of spare time, so managing your time well on social media certainly is a good idea.

The free tools and ideas in this infographic will surely help you to maximise your time on social media and get a lot more productive than you would have without them.

Social media is one of the best ways to drive more traffic to your business website and to get users following and interacting with your brand.

Got any success stories from utilising social media for your own brand? Please let us know in the comments below, we’d love to hear your story.

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Which Social Media Platforms Suit Your Business

Which Platforms Should You Use?

Not every social media platform is perfectly suited to your business model, and many small businesses don’t have the time to manage multiple social media accounts.

This infographic from Quicksprout clearly explains which social media platforms you should leverage for your business based on actual real world data.

You could be wasting your precious time and resources on a particular channel that isn’t exactly ideal for your business type and customer base.

What Social Media Platforms Are Best Suited For Your Business
Courtesy of: Quick Sprout

Which Platform Is Best For Your Business?

We find that Facebook, Google+ and Twitter work the best for us.

After taking a look at the statistics in the infographic which social media channel do you think best suits your business? Feel free to let us know in the comments below on this post, we would love to hear from you.

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11 Things Every Blog Post Should Have

Need some blogging tips?

With posts on business blogs becoming so important as a tool for content marketing it’s essential to stand out from the crowd.

Unless your blog content is high quality you will just get drowned out amongst all of the millions of other mediocre blog posts. Make epic content and people will take notice, and share it for you.

This infographic from Copyblogger points out 11 essential things your blog posts should have.

11 Essential Ingredients Every Blog Post Needs [Infographic]

Use these tips next time you blog

Next time you are creating content for your blog make sure your post has these 11 essential ingredients and see what a difference it makes.

One of the most important elements in the list is having a catchy headline. A lot of the time if the headline doesn’t get the readers attention straight away they will just leave without reading further. Benefit based headlines usually work very well.

Here’s another great resource worth checking out: How to Write a Blog Post That Converts: The Definitive Guide

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Using Google Plus For Your Online Marketing

Make Google Plus Work For You

We just came across another great infographic from Quicksprout that is too good not to share.

It basically reinforces what I’ve been saying for a long time about Google+ and explains why you should be using Google+ to market your business online.

The infographic has some interesting stats about Google+, explains what it can do for you and gives tips on boosting your business on the Google Plus platform.

How to Use Google Plus for Marketing
Courtesy of: Quick Sprout


Google+ For SEO

Google+ is a part of the Google network, so as we pointed out in our article What’s All the Fuss About Google+ you really should be using it to your advantage to help send more search traffic to your website.

Using Google+ For Marketing

Optimising your Google+ page for the search engines is the first step, more importantly posting and promoting all of your new content on Google+ is a great way to attract more search traffic. Using hashtags wisely will also help get more eyes on your content.

We have been noticing posts on our Google+ pages have been getting indexed within a day or so, before the blog post they are linking to even gets indexed.

Authorship via your Google+ page

Linking your website and blog posts to your Google+ page allows you to have your profile picture from Google+ show up next to your website in the search results. This is known as Google Authorship. See example below.

Google Authorship
It’s been proven that search results with Google+ authorship profile pictures have a higher CTR(Click Through Rate) than ones with no images. Your listing will stand out plus the profile picture gives a more personal feel to your website – people like to work with and buy from people.

UPDATE: Within a day of publishing this article Google have announced they are removing Authorship photos and Google+ circle counts from the search results, which we think isn’t such good news for marketers. Your name will still appear though and it will still link to your Google+ profile.

This update has started rolling out already and has received quite a considerable backlash from webmasters. Apparently the change has been made to make the search results less cluttered.

There’s some more information about the change in these blog posts below:
Google Removes Authorship Photos and Google+ Circle Counts From Search

Google Drops Profile Photos, Google+ Circle Count From Authorship In Search

Google Removes Author Photos From Search: Why And What Does It Mean?


Like we’ve said before you would be silly not to be using Google+ for your online marketing. With it being so tightly woven into the Google network and search results it is probably the most important social media platform to help with your organic SEO(Search Engine Optimisation) efforts.

There has been some talk lately of Google+ being phased out but we don’t think this is going to be the case at all. Watch this space!

Got a question about Google+ or need help optimising your Google+ page, feel free to enquire below.

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